Camp Counselor

Happy campers.

And happy parents. That’s what North Shore had already. North Shore, being one of the leading summer camps in the Chicago region, had to start looking the part. Its existing marketing pieces were produced in-house—and reproduced every year. To take their program to the next level, they had to do something to give them a graphic boost.

Result A brochure with a shelf life of three years or more cut down on yearly printing costs. By reducing routine reprinting to only time-sensitive, one-color inserts, North Shore keeps annual fuss to a minimum. Mailing of the brochure, with an application included, provides more campers than North Shore can accommodate. That results in some very happy camper managers. Busy, but happy.