Good design isn’t decoration.
It’s a business tool.

I approach branding, packaging, and visual communication strategically—considering audience, context, and real-world use—so the work doesn’t just look good, it works.

See My Case Studies

Poster for the 68th Annual Allentown Art Festival featuring colorful, artistic lettering and imagery of a building with a lion statue, a butterfly, and decorative motifs. Event dates are June 14-15, 2025, from 11am to 6pm.

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Poster for 31st Annual Garden Walk Buffalo, featuring purple flowers on a yellow background, dated July 26 & 27, 2025, from 10 AM to 4 PM, with details about free, self-guided tours of over 300 gardens.

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Bottle of Three Chord Whiskey Drummer, aged 15 years, Kentucky straight bourbon whiskey, with vintage-style label featuring a drummer illustration.

Poster for Allentown Art Festival featuring ornate buildings against a blue sky with text details about the event, including dates and website.

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Bottle of Three Chord Bourbon in front of stacked barrels.

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Packages of EcoVerde Organics compost and potting soil. The compost package highlights its role in promoting healthy plants and maintaining soil quality with sustainable, synthetic-free ingredients. The potting soil package emphasizes its compost bas

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Tipton Mills Probiotic Coffee products, featuring Colombian and French Vanilla instant flavors, with packaging and single-serve sticks.

Collage promoting Buffalo neighborhoods with elements like city skyline, houses, food, guitar, canoe, and butterflies. Text reads "A Beautiful Day in the Neighborhood(s)." QR code is in the corner. Background is a map of Buffalo.

Three Chord Honey Toasted Bourbon Whiskey bottle with label details

Bottle of Brass Ring Bourbon whiskey with a carousel horse design on the label.

Four cans of "Three Chord" ready-to-drink cocktails are shown. From left to right: Hard Coffee, Motown Mule, Chord & Cola, and Bourbon Smash. Each can is 355 ml and contains bourbon with natural flavor added.

An advertisement featuring a man and a buffalo mascot enjoying buffalo wings at a bar, promoting "Visit Buffalo Niagara" with the slogan "In the BUF." Includes a "scan me" QR code.

Illustration with text "How to Go on a Garden Tour" and various garden-themed graphics such as flowers, a phone, and a butterfly against a green background with radial lines and patterns.

Bottle of Uncle Jumbo's Niagara Frontier Bourbon Whiskey with a vintage-style label.

ECVA Eyecare kiosk in a mall, featuring a TV display, pamphlets, a testimonial, and branding information.

Abstract art by Joan Miró featuring geometric shapes in red, yellow, blue, and black, displayed with Niagara University branding and Castellani Art Museum information at the bottom.

Art deco illustration of Buffalo City Hall with stylized street lamps and a gradient sky, featuring "Buffalo" text at the top and "The 21st Century City" at the bottom.

Collection of various heart-shaped leaves, in different colors and textures, titled "Hearts in the Gardens." The left image features a black background and the right image has a beige background.

Buffalo Philharmonic Orchestra on stage celebrating its 75th anniversary, with musicians seated, instruments, and decorative drapes.

Colorful poster featuring a stylized fist holding a paintbrush with the words "Allentown Art Festival," "63 YRS," "1958," and "BFLO" on a textured background.

Bottle of Three Chord Honey Toasted Cask Strength bourbon whiskey

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Cover of "Nickel City Chef: Buffalo's Finest Chefs and Ingredients" featuring various chefs, fresh produce, and cooking items. Title and author Christa Glennie Seychew are displayed.

Allentown Art Festival 2020 poster featuring a colorful fist holding a paintbrush, with the text "Apart, But Always Together. | 2020 | Covid-19 | Buffalo, NY."

Abstract painting by Alexander Calder featuring a black spiral on a yellow background with blue and brown sections.

Poster for Gardens Buffalo Niagara's Garden Art Sale featuring garden art images like sculptures, stained glass, and garden decorations. Event details include dates June 28 & 29, Buffalo Botanical Gardens, with over 70 vendors, live music, food truck

Three bottles of Uncle Jumbo's vodka with different flavors: Country Lemon, American Vodka, and Berry Good on a light background.

Bottle of 300 Superior Vodka with label, featuring a Spartan helmet icon and text about its quality and alcohol content.

Book cover titled "AUDieu: Buffalo Says Goodbye to The Aud" with an image of a building demolition. Subheading: "A Story of Buffalo's Memorial Auditorium" by Suzanne K. Taylor.

Collage of Graycliff event posters, including "The Market at Graycliff," "The American Dream," "2018 Graycliff," "Graycliff Sunday in the Country," "Graycliff Garden to Table," "24 Hours of Graycliff," "Graycliff Larkin Company Picnic Revisited," and

Colorful poster for Garden Walk Buffalo, featuring flowers, leaves, a statue, a small house, and decorative elements. The background has botanical designs and text related to the event.

Collage of diverse students and faculty engaged in engineering and research activities at the University at Buffalo's School of Engineering and Applied Sciences.

Illustration of four potted plants with the phrase "Put a plant on it" on each pot.

Poster for "The Bobby Militello Quartet" concert at Trinity's Chapel in Buffalo, NY. Features a musician playing a saxophone. Scheduled for November 8, 2019, from 7:00-9:00 p.m. Tickets are priced at $35.

Graycliff Estate with Frank Lloyd Wright design, surrounded by trees and sky, featuring architectural sketches, celebrating 150 years of Wright and 20 years of Graycliff.

Floor plan sketch by an interior designer with the name Margaret Goergen.

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