Home Builder Retail Advertising

Building a reputation.

Marrano, the Western New York’s leading home builder, was doing much right in all its advertising—but its ads were looking a little too much like the competitors’ ads. Not a good thing when your product is markedly superior—but comparable in price.

Result JCharlier was brought in by a PR firm handling Marrano business to clean up the design of ads and reconsider them from the potential buyer’s perspective. From 2012 to 2014, Marrano has maintained its market lead, which led to its best sales years ever—even during an economic downswing and decreased consumer confidence nationally. To what do they attribute these substantial sales? Consistent low mortgage rates, quality product, a great sales team, and successful, sustained advertising!

JCharlier creatsmagazine and newspaper print ads, a TV spot, and retouches home photos for Marrano.