Student Recruitment

The media for social work

The SUNY Buffalo School of Social Work’s program prided itself on having led the way in creative, attention-grabbing, admissions materials. That is, until other institutions throughout the field started using similar language and graphics. After years of leading the pack, it was time to separate themselves from the herd.

Result JCharlier was tasked with creating a new graphic identity that not only stood out from competing schools around the country, but was identifiable from across a room during a trade show, stood out in the mail, or enticed a potential student (or parent) to open up an information kit. Using the University’s graphic standards, a new identity–incorporating faculty, staff, students, and alumni–has prospective students taking a second look at this vibrant and diverse community of scholars.