Tourism Marketing

In-house design by an admitted non-designer.

Happens all the time. When there’s no budget, in-house staff create communication pieces. When that staff is one person doing everything else—taking tour reservations, giving the tours, driving (and repairing) the bus—one soon recognizes one can’t do everything. This sums up the Open Air Autobus tours for the Campaign for Greater Buffalo.

Result With funds secured to create professional marketing pieces—rack cards, business cards, gift certificates, postcards, signs and flyers—it was easier to attract visitors to this first-of-its-kind tour of Buffalo’s historical sites and significant architecture. We designed the bus graphics—making the tour bus a moving billboard. Now the Open-Air Autobus of Buffalo is a familiar sight around the city, impressing hundreds each season with beautiful marketing materials—and beautiful buildings.