Tourist Attraction

If the weather’s good, the boats are full.

If it’s bad, they’re just less than full. The world’s busiest boat tour operation knows how to fill the boats. Awareness was not an issue, either. After more than 150 years of operation, who hasn’t heard of the Maid of the Mist? The challenge was to position the Maid of the Mist brand as a tourist destination among hundreds of entertainment options. We set out to create better relationships with travel agents and tour operators. We positioned the brand as premier. First-class. The ride of a lifetime.

Result Maid of the Mist has built a sterling reputation among travel agents and tour operators. The new website makes communicating its opening and closing dates instant and easy. A special area of the site invites travel agents to join an emailing list for information on up-to-the-minute changes in hours, fares and specials. Consistent graphic standards applied to everything from thank you notes to banners to merchandise helped create an easily-recognized identity. Mother Nature’s cooperation also helps.

Projects completed while employed by Mitchell DeTine & Neiler.